The Utilization of Technology in Corporate Social Responsibility Activities: A Case Study of Sido Muncul's Shared Value Program in Sambirata Village during the COVID-19 Pandemic

Sido Muncul Company produces modern herbal medicines and has adopted the concept of creating shared value (CSV) to synergize community empowerment with their core business. They implemented a CSV program called Desa Rempah, which focuses on potential Sambirata Village's cardamom commodity. This study examines utilization technology in activities during COVID-19 pandemic. research utilized qualitative case methods gather primary secondary data from various stakeholders, including companies, public relations officers, development teams, local leaders, gain insights into implementing Corporate Social Responsibility (CSR) by PT Village. The approach allowed for subjective perspective social reality used theoretical propositions generalize findings. program, addresses company's need raw materials farmer group's issues processing cardamom. pandemic posed challenges implementation. Still, company adapted through digital transformations prioritized community's efficiency effectiveness developing BumDes (Village Owned Enterprises) Sambirata. Muncul's strategy involves mapping collaboration government Bumdes Sambirata, create innovations efficiency, effectiveness, responsiveness. During pandemic, collaborated millennial farmers overcome obstacles increase farmers' independence, leading higher-value dried increased income group.